Student Resources
Advertising and Sales Promotion (MKT-220)
This course covers the elements of advertising and sales promotion in the business environment. Topics include advertising and sales promotion appeals, selection of media, use of advertising and sales promotion as a marketing tool, and means of testing effectiveness. Upon completion, students should be able to demonstrate an understanding of the concepts covered through application.
| Credits | |
|---|---|
| Class Credits | 3 |
| Lab Credits | 0 |
| Clinic Credits | 0 |
| Work Credits | 0 |
| Total Credit Hours | 3 |
Details
Department
Marketing (MKT)
Offered Spring
Yes
Disclaimer
***Please refer to the online version of the Richmond Community College Program and Course Catalog and the Student Handbook for current academic and general policies.***